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Your Email Revenue Should Account for At Least 30% of Your Total Revenue

If you haven’t achieved it yet, now is your time to make it happen.

Struggle with taking action? Don’t worry! Here are three ways I can help you:

Email Done Right

Email Marketing Audit

You’ve sent emails for a while, and recently you observed a plateau. Your open rates decreased, you had fewer placed orders than before, etc., and you don’t know why. In this case, I can help you find out what has happened.

I’ll dig deep into your historical email marketing strategy, campaign emails, email flows, engagement, and deliverability and accessibility reports. Evaluate whether your email is performing and what opportunities you can use to increase your email performance.

"When it comes to email strategy – not many people have the brain for it. Not only does Lavender have a brain built for email strategy, she’s also go the copywriting skills to match. She’s a pro at finding (and filling) the gaps in your email experience and increasing email revenue."

— Samar Owais, Founder of Emails Done Right, eCommerce Email Strategist

Email Done Right

Customer Lifecycles & Email Strategies

A customer lifecycle is a way to organize your customers and get a better sense of how they interact with your brand. By segmenting customers into different lifecycle stages, you can create targeted automated flows and campaigns that speak directly to their needs at that stage and increase the chance to convert them.

I’ll help you create effective email strategies and customer lifecycles including welcome flows (for buyers and non-buyers), abandonment flow (cart abandonment, checkout abandonment, and browse abandonment), post-purchase flows (transactional, upsell, and cross-sell),… and promotional campaigns like Black Friday Cyber Monday.

"Lavender has a great understanding of ecommerce space. She's very rigorous and attentive to details."

— Astaeka Pramuditya, Customer Marketing Manager at Gorgias

Email Done Right

Email Implementation and Management

Don’t have time to implement email marketing and manage your Klaviyo account on your own? I’m here for you.

I’ll help you execute email strategies and manage your email platform so that you can focus on other areas. That means I build email templates, develop campaign email calendars, set up flows, send emails, create popups, run A/B tests, track and report data, manage email list health, and so on.

"Lavender has an eye for detail and excels at brand/marketing analysis. I can't sing her praises enough. What's more, she's a wonderful human being with a winning attitude and can-do spirit. "

— Lia (Parisyan) Schmidt at Leadpages