How to Show Your “Sustainability” Mission in Email

I subscribed to a lot of sustainable ecommerce brands’ newsletters.

And a common pattern I’ve learned is whenever talking about sustainability, Earth Day, or World Environmental Day, many brands always start with:

“plastic is everywhere,”
or “millions of marine animals die because of pollution,”
or “it takes 2,700 liters of water to produce a cotton shirt; hence, cotton isn’t sustainable.”

Or just saying “we’re a sustainable brand” without any proof.

I don’t know about you, but I feel bored whenever I read an email like this. Why? Because the Internet is full of information about the consequences of using plastic and fast fashion—already. And almost everyone knows that fact.

When people sign up to your mailing list, they want to hear something different, a.k.a. how your brand is doing to make this planet better, not repeating things said.

So here today, I’ll share with you six (more) compelling and authentic ways to communicate your sustainability mission in email. You can apply them when writing website copy and ad copy as well.

#1. Reveal how your products are made—be as transparent as possible