Stop checking emails. You shouldn’t read emails unless you have to. Never subscribe to email newsletters — they’re useless.
You may see these tips in almost every list of productivity hacks.
And it’s true. Email notifications can destroy our concentration, and reading too many emails can be a waste of time.
I get it. I try to limit my time reading emails too. I don’t even check work emails on weekends unless there are urgent assignments from clients.
But here is my confession: I love emails, not work emails, but email newsletters. I actually schedule my time to read email newsletters — every Friday, I prepare a cup of coffee, sit on my favorite chair, and read email newsletters. It’s so… amazing!
Let me tell you why.
Email Newsletters Are a Great Place To Learn
Do you know how long it takes to write an email that converts? By “convert,” I mean that email gets you to open it, read from the beginning to end, click through the link(s), take action on the directed website, and look forward to the next email.
Even for an email copywriter expert, the process can sometimes take hours. That doesn’t mention designing, testing, and other tasks in an email workflow. There is a lot of work behind it.
That’s why reading email newsletters is useful, especially if you want to become a writer, an email copywriter, or a marketer.
- Read a sales email, and you can learn why those words were chosen, how they are put together, and what motivates you to click through the email.
- Read a nurturing email, and you can learn tips/tricks/tutorials that benefit your work and life. Think about how ConvertKit’s newsletter helps you grow your email list, build relationships with your audience, and turn leads into sales.
- Read emails from Medium, Seth Godin, Mark Manson, Darius Foroux, or any newsletter of the persons you admire, and you’ll see how they expand your perspectives.
Noah Kagan, Rand Fishkin, Joanna Wiebe, etc. — they’re experts in marketing. Every time I read their emails, I feel like they’re whispering their success secrets with me.
Successful Medium writers like Niklas Göke or Sinem Günel even have paid email newsletters to share exclusive content with subscribers. The value they’re offering may be beyond your imagination.
Email newsletters, either good or bad, can show or teach you something about you, your surroundings, and the world you’re living in. They can be your source of inspiration. Learn from them and then come up with something unique to you.
Now you know why you should read email newsletters. So, should you subscribe to every newsletter you know?
The answer is no. Here are my top three tips to help you get the best out of newsletters.
1. Create a separate email for email newsletters
Don’t use the same work email to subscribe to email newsletters because you’ll dread every time you open your inbox.
I create a separate email (Outlook; I use Gmail for work) and use it only to subscribe to newsletters.
2. Subscribe to the right email newsletters
The right email newsletters are the ones that relate to what you’re doing, learning, or have an interest in. You don’t want to subscribe to a newsletter that you know you’ll never open.
Every time you see a newsletter, ask yourself if the content is beneficial and makes you curious about it. If not, don’t subscribe.
Also, I recommend you subscribe to different types of email newsletters. Marketing, finance, entertainment, life hacks, productivity, etc., I’ve subscribed to 49 marketing blogs I love most and a bunch of others.
This way, you can avoid boredom, learn more, and get more ideas.
3. Take notes, take notes, take notes
Like when reading books, you should take notes when reading email newsletters. We can’t trust our own memories.
I save everything I’ve learned from the internet, including email newsletters, on Evernote. You can create different notebooks for different topics and add tags to organize your ideas.
Whenever you’re stuck with ideas, remember to visit your notes. Read through what you have, and I’m sure your mind will be refreshed again.
Work emails can make you stressed. Scam emails can make you frustrated. But good email newsletters don’t. You can learn a lot from them, or rather, from the persons who create those newsletters.