The simplest way to understand marketing myopia is to look at why 42% of startups failed: No product-market fit. Those startups focused too much on developing and selling products or services without doing enough research on if what they were selling was what customers really wanted. Look deeper into marketing campaign failures at established companies,…
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Brand Resonance Model: Why Marketers Should Care
There are so many articles about brand awareness, brand equity, and brand loyalty, but just a few explaining brand resonance or brand resonance model. Is it because brand resonance doesn’t matter? The answer is the other way around. Today, let’s talk about brand resonance: what it means, why marketers (and brands) should care, and how…
Micro-Moments Marketing: How To Win Customers in 2021
Google introduced the term micro-moments in 2015, stating micro-moments are “game-changers for both consumers and brands.” Two years later, Convince and Convert mentioned “mapping customer micro-moments’’ as one of the seven hottest content marketing trends for 2017. Fast forward to 2020, in the Meet The 2020 Consumers Driving Change report, IBM emphasizes consumer behaviors have fundamentally changed,…
How To Become a Better Writer and Marketer by Reading Email Newsletters
Stop checking emails. You shouldn’t read emails unless you have to. Never subscribe to email newsletters — they’re useless. You may see these tips in almost every list of productivity hacks. And it’s true. Email notifications can destroy our concentration, and reading too many emails can be a waste of time. I get it. I…
30 Motivational Quotes to Inspire You to Work From Home
If you need a little motivation today to keep working from home during coronavirus, you come to the right place. I am a self-taught writer. That’s why staying at home the whole day during coronavirus isn’t a problem for me. I can read, write, and sit in front of my computer the whole day without…