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I subscribed to a lot of sustainable ecommerce brands’ newsletters. And a common pattern I’ve learned is whenever talking about sustainability, Earth Day, or World Environmental Day, many brands always start with: “plastic is everywhere,” or “millions of marine animals die because of pollution,” or “it takes 2,700 liters of water to produce a cotton…

Sharing founder’s stories can be the most effective way to instantly connect and build trust with your audience. It has nothing to do with analyzing competitors, researching keywords, or setting up marketing funnels. It’s about telling your own stories. Before going deep into the what, why, and how, let’s define founders in the context of this article. In this…

The simplest way to understand marketing myopia is to look at why 42% of startups failed: No product-market fit. Those startups focused too much on developing and selling products or services without doing enough research on if what they were selling was what customers really wanted. Look deeper into marketing campaign failures at established companies,…

There are so many articles about brand awareness, brand equity, and brand loyalty, but just a few explaining brand resonance or brand resonance model.  Is it because brand resonance doesn’t matter? The answer is the other way around. Today, let’s talk about brand resonance: what it means, why marketers (and brands) should care, and how…

Google introduced the term micro-moments in 2015, stating micro-moments are “game-changers for both consumers and brands.” Two years later, Convince and Convert mentioned “mapping customer micro-moments’’ as one of the seven hottest content marketing trends for 2017. Fast forward to 2020, in the Meet The 2020 Consumers Driving Change report, IBM emphasizes consumer behaviors have fundamentally changed,…

Stop checking emails. You shouldn’t read emails unless you have to. Never subscribe to email newsletters — they’re useless. You may see these tips in almost every list of productivity hacks. And it’s true. Email notifications can destroy our concentration, and reading too many emails can be a waste of time. I get it. I…