Hi, I’m Lavender

I live in New South Wales, Australia and started freelance writing back in 2014 as a side job. Now I’m a full-time freelance writer. 

Before freelancing, I worked as a senior content writer (and at some point, content manager) for some SaaS and eCommerce companies. Most of my responsibilities were all about planning content, writing insightful blog posts/case studies/ebooks, and managing the content team.

To be honest, I landed those jobs while I had zero experience and no degree in technical writing, content writing, or marketing. But I never had a thought that I would give up my dream to be excellent at writing. For more than +5 years, I worked +60 hours per week to teach myself all of those skills. 

So, why should you hire ME of all people?

My writing is:

  • Well-researched and full of the incredibly good stuff (by that I mean facts, figures, screenshots, real-life examples, images, and everything in between)
  • Simple and easy to understand (we all have a short attention span, and in this busy world, no one has time to think too much while reading, right?)
  • Optimized for search engines. 
  • Compelling to attract your target audience. 

Here’s what I can help you with:

  • Blog posts (both long-form and short-form)
  • Ebooks
  • Case studies
  • Tutorials, manuals
  • Tips and tricks
  • Ghostwriting  

When you hire me, you’ll work with a person who:

  • Puts in the time and effort to understand your product/service. 
  • Writes with intention. I don’t write stuff that isn’t useful to readers.
  • Commits to doing research thoroughly. I don’t want to waste your time and mine.
  • Walks the talk.

Some things about my personal life:

  • I currently live with my husband in Sydney, Australia. 
  • My most favorite book: The Bible. 
  • My favorite shows: Jane the Virgin, Anne with an E, When Calls The Heart.
  • I love minimalism, canvas painting, and gardening. 
  • When I’m not writing for business, I write on Medium.

Lavender is a pleasure to work with. She picks up complex topics with ease and was able to understand the nuances of our industry. Her writing is well-researchedprecise, and tailored to our audience.

Mark Kersteen – Content Marketing Manager at Bread Finance

VIEW MY WORK