Hello, nice to meet you!

I’m Lavender, an email marketing nerd for sustainable ecommerce brands. 

For years, I’ve been known as a freelance content marketing writer for ecommerce and SaaS. I’ve worked with several companies (you might know some already) like Gorgias, Hootsuite, Printful, and Leadpages. I’ve also written a lot about revenue intelligence, sales performance, sales operations, Salesforce, and other B2B sales topics. 

Lavender Write

But everything has changed since 2021. 

In June last year, I joined Hello Earth digital marketing agency and worked as a digital marketing specialist. I was trained to create email templates, run campaigns, track performance, report data, and develop email strategies. 

Five months later, I took charge of implementing email marketing and managing Klaviyo accounts for sustainable ecommerce brands (sustainable clothing, shoe brands, beverage, art, homeware). I’ve worked 12 hours a day, 7 days a week, and immersed myself completely in email marketing. I know A LOT about what’s called sustainable and eco-friendly!

That’s how I became an email marketing nerd.

Why work with me:

  • I’m passionate about helping sustainable ecommerce brands thrive. Sustainability is the future, and people want to buy from businesses that make them feel good and do good to the planet.
  • I’m obsessed with research, ideas, and data. I dig deep to find out what email strategy works best for your brand and take action. I don’t stop until I find it! 
  • I’m a lifelong email marketer. I’m trained by Copy School by Copy Hackers and by Samar Owais, one of the most notable email strategists in the ecommerce world. I always keep myself updated with all the latest email marketing news, tips, tricks, and sustainability trends — so you don’t have to.
  • I’m an easygoing and honest person. I don’t do anything without your approval. I respect your brand and your investment. You can be sure that your email marketing will be in good hands with me in charge.

“Lavender is a rare find: a detail-oriented copywriter, willing to do careful research, and a reliable communicator that I can trust to meet deadlines. She’s someone you want at the top of your list!”

Madeline Blasberg, Director of Marketing @ Leadpages